Newspaper ad re-design
This was the ad that was circulating and I thought it was too busy, too ugly.
The client wanted color so I created the ad below it with the featured images and neat columns. I gave the ad more of a house or real estate feel to it. The area they are selling is a park like setting so I used the green of the imagery and a punch of orange so the ad will stand out. Blue is more reserved and corporate. Color wise we have safe, loyal, trustworthy blue, tan and grey, green for the park or natural setting, and orange for excitement!
I had to redraw the logo as well.